The instant community
After getting spammed by the REALsoftware mailing list software again today, i recalled this article. Anyone that's ever gotten 'me too' email responses from a companies mailer screwup should remember this.
http://www.bigcontrarian.com/2008/07/18/the-instant-community/
A recruiter sends a job offer to 416 developers, mistakingly putting each developer’s name in the To field of the email, instead of BCC. Boom, instant community, complete with name and logo:
It is such a fascinating thing to watch. It’s like a flash mob, except the surprise is on us, the mob participants. It’s like we were all beamed into the same virtual room by one single person who chose the group of us, and left us to figure out what to make of the situation.
The resulting list was named Pradipta’s Rolodex, after the recruiter.
Next time I get a spam from REAL, I'm going to send a reply to everyone they spammed and ask for their favorite development software alternatives.
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- Posted: Jul 21, 2008 by Scott McDaniel
- Tags: contrarian, links, mailing list, realsoftware, spam
- Short URL: http://bit.ly/voRif
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